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Samsung will lift the world with its Russia move!

Samsung has become a curiosity for Russia as it has not yet made a decision. There has been an open call from Ukraine for sanctions against Samsung.

Samsung has been criticized for not being part of the business community’s movement to protest Russia’s invasion of Ukraine. Korean manufacturer; Apple is facing growing pressure from global companies such as Microsoft to take part in efforts to stop selling products in Russia.

Dozens of companies, such as Apple, Intel, Nike and BMW, have taken a stand against Russia by withdrawing shipments or production of their products. So far, however, samsung has not received any sanctions related to the invasion, so both industry analysts and the Ukrainian government are calling on Samsung to withdraw from Russia.

Why doesn’t Samsung impose sanctions on Russia?

Samsung is the leader in the smartphone market in 2021 with a 33.2 percent share in Russia, according to Counterpoint Research. Apple is in second place with around 15 percent, but Apple has already announced that it will exit Russia.

Samsung, which recently launched its latest Galaxy S22 smartphone, has deavasa production lines, including smartphones, in Russia. The tech giant has also been managing a large share of the country’s smartphone market since 2007.

A statement posted on Twitter by Ukrainian Vice President Mykhailo Fedorov made a clear appeal to Samsung. Fedorov said he believed Samsung’s departure from Russia would help stop “shameful military aggression.”

Ayrıca piyasa takip firması CCS Insight’ın baş analisti Ben Wood ise Apple ve Samsung arasındaki farka dikkat çekti. Wood’a göre Samsung, hizmet sektörü açısından Rusya pazarında açık ara farkla birinci olduğu için yaptırım kararlarını Apple kadar kolay alamayacak.

Apple’ın satışlarını askıya alması, Rusya’daki işinin Samsung kadar büyük olmaması ve ABD hükümetinin yaptırım hareketinde yer almasından dolayı mümkün oldu. Ancak Koreli şirketler, hükümetleriyle iş birliği içinde hareket etmeyi doğru buluyor. Dolayısıyla Samsung, Rusya işgalini yakından izliyor.”

Her ne kadar Ukrayna Devlet Başkan Yardımcısı’ndan çağrı gelmiş olsa bile Samsung’un henüz net bir karar almadığını hatırlatalım. Samsung Electronics sözcüsü saldırıyla ilgili yaptırımın şimdilik söz konusu olmadığını da söyledi.

In addition, the South Korean government condemned the armed occupation late last month, announcing that it would participate in the international community’s sanctions on Russia on finance and exports.

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