Reddit plans to increase its competition with TikTok by taking another step in its short video industry over the past year.
Tiktokmanaged to inspire many applications with its short video format. The currents that surround the world are followed by everyone from seven to seventy. Instagram Reelsis the most mentioned name after TikTok, but immediately after that Reddit became part of this popular movement.
The company acquired the Dubsmash platform in late 2020. Accordingly, it aimed to expand the scope of its own application and to unite Dubsmash and its communities. Now Reddit has announced that it will close Dubsmash in the near future. Here are the dates and details…
Reddit integrates video tools into the app
Reddit, which merged its paths with Dubsmash in December 2020, has now decided to close the app and integrate video tools into its own app. After February 22, 2022, the app will be removed from Google Play,the App Store, and other app markets. Dubsmash will no longer work on the devices of those who downloaded the app.
As the companies approached the first year of their collaboration, Reddit announced that Dubsmash was accelerating its video offerings. After the video tools were integrated into Reddit, he said he thought his format would be unfamiliar to users of the other app.
With this step, Reddit seems to be planning to increase its competition with TikTok. But Reddit may lag behind because Snapchat and TikTokoffer plugins like audio and music within the app. It is not yet known whether he will take any steps to capture these currents in the future.
What are the new video tools and innovations?
Reddit announced that it will close Dubsmash along with several new video creation tool. These tools include new camera features, functions such as adjusting video speed and a timer used when shooting videos.
The app now offers the possibility to upload videos in landscape and portrait mode and crop and edit multiple videos. Labels and various filters are also available. Also on the editing screen, you will be able to add audio on the video and adjust the volume.