‘Google’s ad dominance needs to be addressed’…

The Australian competition agency stated that competition with Google and the lack of transparency in the digital advertising supply chain affects publishers, advertisers and consumers, and the company’s advertising dominance needs to be addressed.

Australia The Competition and Consumer Commission has published an interim report of the investigation into Google-dominated digital advertising services in Australia. 

Noting that “there is a real lack of competition, choice and transparency” in the digital industry, “the remarkable presence in the entire ad technology supply chain, combined with the distinct data advantage,” said Rod Sims, the chairman of the commission, pointed out that Google is, in a way, the choice of its own ad technology businesses. He pointed out that he may have the ability to encourage his education. 

Stating that during the investigation process, the parties expressed concerns about potential conflicts of interest due to Google’s various roles in the industry, Sims said, “This is why Google very often acts on behalf of advertisers and publishers for the same advertising sales in the ad technology supply chain, while also selling its own ad inventory. covers. ” made its evaluation. 

Sims suggested that Australia address the issue and introduce rules to manage conflicts of interest and prevent Google from potentially choosing its own businesses. 

The Commission will comment on whether Google violated Australian competition law by abusing market power. The final report will be given to the Australian government on 31 August.

In the meantime, Google will close the main search engine in Australia if the law proposal forcing the company to pay local media organizations for the content it publishes is accepted. news He threatened to prevent his sharing.

Australian government, US technology He had drafted a bill that would force Australian news organizations to pay fairly for their content. 

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