Xiaomi has been rocked by a new resignation. After company CEO Lei Jun, now vice president Chang Cheng has resigned.
Xiaomi, whose star shone after Huawei was caught up in the US embargo, experienced another big split on the smartphone side. Recently Xiaomi CEO Lei Jun resigned. Announcing that this was not a resignation, the company said it would focus on lei jun’s car side. However, the resignation of Chang Cheng, who moved from Lenovo to Xiaomi in 2020, has sparked new rumors.
Is Xiaomi losing blood in the smartphone market?
The Chinese tech giant has a wide range of products, from smartphones to scooter models, robot vacuum cleaners to kettles. Especially in the last two years, the company has made a breakthrough on the smartphone side, changing both its marketing strategy and brand naming. But despite all this change, Xiaomi has not achieved the market share success it wants in the smartphone market.
The resignation of Lei Jun, who has been in charge of the company since the founding of Xiaomi, first sparked rumors. However, Xiaomi quickly issued a statement denying the resignation allegations. Xiaomi Vice President Chang Cheng’s resignation came before Lei Jun’s resignation was announced.
Xiaomi said in a statement that Chang Cheng resigned for purely private reasons, and that there was no internal problem. Although Chang Cheng was Vice President of Xiaomi, he was mainly in charge of the mobile side. Cheng, who previously worked on Lenovo’s mobile side for nine years, has achieved significant success in both the laptop and smartphone market under the Lenovo brand. After these successes, he transferred to Xiaomi.
It is interesting that Chang Cheng, who joined the company with the announcement made by former Xiaomi CEO Lei Jun himself, made this decision to resign immediately after Lei Jun. Because Chang Cheng was expected to take Lei Jun’s seat.
Xiaomi has recently been the focus of criticism for being slow in its Android 12 deployment. Again, the company’s use of a faulty proximity sensor even on its new phone provoked a reaction from the consumer side. The company, which could not replace Huawei in the Chinese market, could not prevent Apple from leading the market. Despite all this, Xiaomi has a significant share in price performance-oriented models in the smartphone market.